Santa Ana, California, has long been a hub for entrepreneurial spirit and economic development. The city’s strategic location, diverse workforce, and supportive community have fostered a thriving small business environment. Here, we highlight some of the success stories and economic trends that showcase Santa Ana’s dynamic business landscape.
Givo Ice Cream: A Sweet Success
Giselle Palomo Garcia, originally from Michoacán, Mexico, brought her passion for ice cream to Santa Ana by founding Givo Ice Cream. With the assistance of the Orange County Inland Empire Small Business Development Center (OCIE SBDC), Giselle and her brother Octavio navigated the complexities of business formation, permits, and marketing. Their dedication culminated in a successful grand opening, offering unique flavors that have delighted the local community.
La Colmena: Community-Driven Development
In early April 2025, Santa Ana celebrated the grand opening of La Colmena, the city’s first community land trust. Spearheaded by THRIVE Santa Ana, La Colmena provides a resident-led space housing cooperatives like La Milpa Café, SALSA, and Duugich Art. This initiative exemplifies the power of community-driven development, empowering residents to shape their neighborhood’s future.
Economic Impact of Tourism
Tourism continues to play a vital role in Santa Ana’s economy. In 2025, visitor spending reached $404.5 million, marking a 2.6% increase from the previous year. This growth underscores the city’s appeal as a destination and its positive impact on local businesses, from restaurants to retail shops.
Record Development Surge
Santa Ana experienced a historic milestone in 2023, issuing over 9,500 building permits with a construction valuation of $772 million. This surge reflects the city’s commitment to responsible growth and development, creating new housing, jobs, and business opportunities for the community.
Support for Small Businesses
The City of Santa Ana offers various programs to support small businesses. The Small Business Incentive Program provides grants and technical support to new businesses during their first three years. Additionally, the city’s Economic Development Division offers resources to help businesses start, grow, and succeed, including workshops and one-on-one assistance.
Santa Ana’s vibrant small business scene is a testament to the city’s resilience and commitment to fostering economic growth. Through community-driven initiatives, supportive programs, and a thriving tourism industry, Santa Ana continues to be a beacon for entrepreneurs and businesses alike.